about me
I am a consultant and brand representative working at the intersection of interior design, sustainable materials, and curated brand development. My professional path brings together craftsmanship, design education, hands-on project execution, and strategic market expertise.
I began my career with a formal apprenticeship as an interior decorator, which gave me a fundamental understanding of materials, construction, and spatial logic. I continued my training at the Möbelfachschule in Cologne, deepening my knowledge of furniture technology, interior concepts, and the commercial dynamics of the design industry.
My early professional years took me to the creative agency Heilight, where I developed spatial and brand concepts and gained extensive experience in the hospitality sector. After that, I worked with several high-end interior decorators in Düsseldorf, primarily focused on residential design. This period allowed me to immerse myself in private living environments and strengthened my understanding of how people create atmosphere, identity, and comfort in their homes.
I later managed the Giorgetti showroom in Cologne, where I worked closely with luxury clientele and architectural partners. Following this, I moved into field sales, representing Serax, valerie_objects, and later Nine United Germany (&tradition, Verpan, Frandsen & Nine). These years sharpened my understanding of brand relevance, product strategy, pricing structures, and the mechanisms that determine success in the German interiors and contract market.
With NATERIA I now bring all these layers of experience into my own consultancy. I represent European brands that embody circularity, craftsmanship, material innovation, and architectural relevance. I support manufacturers in market entry, brand positioning, and sales strategy, while advising architects and developers on responsible product and material decisions.
